"Sims conveys clear marketing messages describing complex financial risk management services, to our targeted audiences."
Big Four advisory firm Practice Group Chair
Sims & Associates has extensive experience and insights in developing and implementing innovative marketing communications programs for companies in a range of industries as well as professional services firms.
We take a multi-faceted approach that effectively reaches targeted stakeholders. These include customers and prospects in an array of market segments, purchase decision influencers, regulators, investors, special interest and advocacy organizations, industry associations and specialized news media, as well as communities where facilities are located, targeting residents including employees and their elected officials.
Our clients range from large hospital and health care organizations to multinational banks, insurance companies, law firms and accounting/advisory firms, and industrial and consumer product companies including commercial aircraft manufacturers and food makers.
Our successful marketing communications tactics include special events, product launch tours, direct outreach to C-suite decision-makers, development and utilization of product/service- or issue-specific spokespeople, as well as website creation or overhaul and use of social media. We have conceived publicizable surveys that have generated substantial ongoing press coverage of our clients’ products, services and thought leadership.